In the fiercely competitive market for the world’s most innovative biotech firms, Bayer wanted to stand out during the JP Morgan Healthcare Conference. Set in the lobby of the SF MoMA with special guest and Parkison’s advocate Michael J. Fox, the concept transformed the entire space into a three-act digital mural decoding the links between science, technology and imagination.

ROLE: Creative Director (Overall Concept, Spatial Design, Content Direction

COLLABORATORS: Agency Optimist, Content Creation VT Pro