A marketing moment promoting the new Google Pixel around the holidays, artists were engaged to create five custom sweater designs—in human and Pixel sizes. A pop-up location was the distribution channel rewarding Pixel owners with sweaters, with three rooms creating the fictional story of their making: a human powered bicycle mill, the weaving room, and product counter with overhead tracks of finished sweaters rolling in.

ROLE: Spatial Design Team Lead

COLLABORATORS: Agency Optimist, Creative Direction Google E&E