The event was built around the unveiling of Gulfstream’s new flaghship G800 jet and virtual reveal of the G400. Set on the company’s tarmac, the stage design followed the oval forms and glossy surfaces of the brand’s logo and content, and was built around a surprise reveal of the G800 driving into the audience. A virtual hangar design showcased the still-digital G400.

ROLE: Initial stage and reveal concepts

COLLABORATORS: Agency Mandrake / George P Johnson